Action Recommender

Next Best Action
Preventive Measure
Event Triggering

The Core Idea

Make optimal decisions tailored to specific future time frames. Whether you're aiming to achieve a specific goal or avoid an unwanted outcome, we guide you with precise recommendations based on your current situation. Instead of offering generic suggestions, we pinpoint exactly which action will be most effective on each future day. Using today's data, we show you which action will have the highest impact—should you decide to act—tomorrow, the day after, and beyond. By identifying likely future events and the key reasons behind them, we give you clear, actionable steps to either make something happen—or stop it from happening. You stay in control, equipped with insight instead of guesswork.

Use Cases

This predictive capability is ideal for scenarios such as customer engagement, retention strategies, marketing campaigns, and operational planning. Whether you're aiming to proactively reduce churn, boost conversions at critical moments, or schedule targeted interventions over multiple days, our recommendations clearly specify which action to take. You can offer the best next action to your users, detect warning signs before a drop-off, or proactively drive behaviors that matter most to your business. We help you understand what’s about to happen, why it’s likely to happen, and what you can do about it.

Combined Intelligence

This Action Recommender can be seamlessly combined with the Timing Recommender, which identifies the most suitable time to take in a given situation—together enabling full-spectrum optimization: not just what to do, but when to do it.